Here’s a quick rundown of the top product feedback tools for 2024:
- BugSmash – Visual feedback and management [For internal product, development & marketing teams]
- UserVoice – Feedback forum and roadmap planning
- Hotjar – Heatmaps and session recordings
- Productboard – Feedback boards and roadmap planning
- Canny – Feature voting and prioritization
- Userpilot – In-app surveys and user onboarding
- Pendo – Product analytics and in-app guides
- Typeform – Interactive surveys with templates
- Qualaroo – Website surveys with AI analytics
- Marker.io – Visual bug reporting with PM integration [For internal development teams]
Quick Comparison:
| Tool | Key Feature | Best For | Starting Price |
|---|---|---|---|
| BugSmash | Visual feedback | Web agencies | $0 |
| UserVoice | Feedback forum | Enterprise | $799/user/month |
| Hotjar | Heatmaps | Developers | $31/month |
| Productboard | Roadmap planning | Product teams | $39/user/month |
| Canny | Feature voting | Feedback management | $79/month |
| Userpilot | In-app surveys | SaaS companies | $249/month |
| Pendo | Product analytics | Product teams | $199/month |
| Typeform | Interactive surveys | User-friendly surveys | $35/month |
| Qualaroo | Website surveys | Qualitative insights | $100/month |
| Marker.io | Bug reporting | Web agencies, QA | $39/month |
These tools help companies gather user feedback to improve products. When choosing, consider your budget, team size, and specific needs. Most offer free trials, so you can test before committing.
What are Product Feedback Tools?
Product feedback tools are software that helps companies collect and analyze internal + external feedback about their products. They’re crucial for understanding end-user thoughts and improving products.
These tools use various methods:
- Annotations & commenting
- In-app surveys
- Feedback buttons
- Email questionnaires
- User testing sessions
The goal? Get real, honest user feedback.
Survicate, for example, offers quick survey setup:
"With just a few lines of code, you can start collecting feedback in minutes."
But it’s not just about data collection. Good tools help make sense of the feedback with features like:
- Tagging and categorizing
- Sentiment analysis
- Trend reports
- Team insight sharing
Qualaroo focuses on early feedback:
"Collect feedback on prototypes while they’re still in staging. Catch issues before launch and save time and money."
When choosing a tool, consider:
- Integration with current systems
- Survey types and feedback methods
- Analytics and reporting capabilities
- Cost and scalability
The right tool depends on your needs. A startup might want something simple, while a large company might need advanced features.
In short, product feedback tools bridge user thoughts and product development. They turn opinions into insights, helping create products people actually want to use.
Why Use Product Feedback Tools?
Product feedback tools are a game-changer. They help you understand your customers better and make smarter decisions. Here’s why you should use them:
- They’re your customer mind-reader
These tools give you a direct line to your users’ thoughts and feelings. You’ll learn:
- What bugs them about your product
- What new features they’re dying for
- How happy they are overall
Hotjar found out that 86% of their users would pay more for a better experience. That’s the kind of insight that can change your game.
- They turn guesswork into science
With hard data, you can:
- Focus your product development
- Use your resources wisely
- Get more bang for your buck on improvements
- They make customers feel heard
When you act on feedback, customers notice. The result?
- They stick around longer
- They spend more over time
- They tell their friends about you
Companies that listen to customers are 60% more profitable. That’s not chump change.
- They help you fix problems FAST
Catch issues early and:
- Keep more customers
- Spend less on support
- Make your product better, faster
UserVoice clients cut support tickets by 30% after using their feedback system. That’s a lot of time and money saved.
- They keep you ahead of the pack
Constant improvement based on feedback means:
- You grab more market share
- You win more customers
- Your brand looks awesome
| Benefit | Impact |
|---|---|
| Customer Understanding | 86% will pay more for better experience |
| Profitability | 60% higher for feedback-driven companies |
| Support Efficiency | 30% fewer support tickets |
Ignoring customer feedback is like driving blindfolded. Product feedback tools are your GPS, helping you navigate to success.
Let’s dive into the best tools which will help you get & manage user feedback. First, let’s start with BugSmash which helps you refine your product & marketing collaterals with internal feedback even before it reaches your customers.
BugSmash [To Streamline Internal Product & Marketing Feedback]
BugSmash helps teams collect and manage internal feedback. It’s easy to use and packed with features.
Here’s what BugSmash offers:
- Centralized Feedback Collection: Gather and manage feedback on websites, apps, videos, PDFs, and more—all in one place, reducing scattered communication.
- Effortless Annotation: Annotate directly on files, making it easy to point out exact issues without lengthy explanations.
- Instant Feedback Sharing: Share feedback links with your team instantly—no need for screenshots or separate emails.
- Track Progress in One Dashboard: Keep track of all feedback and project updates from a single, unified dashboard.
- Streamlined Collaboration: Collaborate effortlessly with team members and stakeholders by keeping feedback organized and actionable.
- Version Management: Easily upload new file versions and update feedback for faster approvals.
BugSmash has three plans:
| Plan | Price | What You Get |
|---|---|---|
| Free | $0/month | 3 Projects, 5GB Storage, Unlimited team members |
| Pro | $25/month | 30 Projects, 300GB Storage, Unlimited team members |
| Enterprise | Custom | Unlimited Projects, Unlimited team members, custom integrations, priority support |
Teams love BugSmash for its simple design and comprehensive features. It’s a top pick for improving product quality through better internal feedback management.
2. UserVoice
UserVoice helps companies manage product feedback. Since 2008, it’s grown to serve over 100,000 customers worldwide.
Here’s what UserVoice offers:
- Feedback boards where users submit and vote on ideas
- Product roadmaps and changelogs
- Ways to segment your audience
- NPS surveys
- Connections with Salesforce, Fivetran, and Stitch
UserVoice has four main plans:
| Plan | Monthly | Annual | What You Get |
|---|---|---|---|
| Pro | $999 | $899 | 1,000 users, web portal, in-app widget |
| Internal Capture | $1,299 | $1,199 | 3,000 users, focus on integrations |
| Premium | $1,499 | $1,349 | 5,000 users, customer data connection |
| Enterprise | Custom | Custom | Unlimited users, beefed-up security |
UserVoice is feature-rich, but it’s not for everyone. Smaller teams might find it tricky to use. As one product manager put it, "It took us weeks to figure out all of UserVoice’s features."
Big companies needing serious feedback management? UserVoice could be your thing. But if you’re smaller, you might want something simpler and cheaper.
The goal? To boost customer engagement through feedback. Companies can use UserVoice to decide which features to build next. You can even add it to your app or website to gather feedback everywhere.
3. Hotjar
Hotjar combines product analytics and user feedback to show how people use your site. It’s like having x-ray vision for your website.
Here’s what Hotjar offers:
- Heatmaps (where users click and scroll)
- Session recordings
- Surveys and feedback polls
- Conversion funnel analysis
- Form analytics
Hotjar’s pricing:
| Plan | Price | What You Get |
|---|---|---|
| Basic | Free | Unlimited heatmaps, some recordings |
| Plus | $39/mo | More recordings, page view filters |
| Business | $99/mo | Behavior filters, custom integrations |
| Scale | $213/mo | Funnels, trends, dedicated support |
The free plan lets you test drive core features. Paid plans? More bells and whistles.
Many users find Hotjar a bargain. One product manager said: "The monthly price is very reasonable and without HotJar we would have to get at least three other tools to get the same insights."
Hotjar plays nice with Google Analytics, HubSpot, and Slack. This means you can connect the dots across your tech stack.
Cool features:
- AI-powered surveys
- Frustration scoring for UX issues
- Visual recordings linked to heatmaps
But it’s not perfect. Lower tiers have survey response limits. And sometimes, as one user noted, "Occasionally there are glitches and heatmaps have to be reset."
Bottom line: Hotjar makes it easy to see how users interact with your site. It’s like having a window into your users’ minds – without the creepy mind-reading part.
4. Productboard
Productboard helps teams build products based on customer insights. It’s a platform for organizing feedback, planning releases, and sharing roadmaps.
What does Productboard do?
- Collects feedback from different channels
- Prioritizes features based on user impact
- Creates visual product roadmaps
- Integrates with Intercom, Zendesk, and Salesforce
Here’s how Productboard’s pricing breaks down:
| Plan | Price (per maker/month) | What you get |
|---|---|---|
| Starter | Free | Basic feedback collection |
| Essentials | $20 | Roadmapping, prioritization |
| Pro | $80 | Advanced analytics, custom fields |
| Enterprise | Custom | SSO, dedicated support |
The free Starter plan lets you try out the basics. Want more? Paid plans offer advanced features.
Productboard’s sweet spot? Larger teams. A 15-person product team would pay $14,400 a year on the Pro plan. But a small startup with 3 makers? That’s $240 a month.
Cool features:
- User impact scoring for prioritization
- Public or private feedback boards
- Slack and Microsoft Teams integration
But it’s not perfect. There’s no built-in commenting system, which can make user engagement tricky. And no Changelog feature, which some teams really want.
One product manager told us: "Productboard’s roadmapping is great, but we can’t directly engage with users on feature requests."
The bottom line? Productboard works well for bigger teams needing solid roadmapping and feedback tools. Smaller companies might want to look for cheaper options.
5. Canny
Canny helps B2B SaaS companies manage customer feedback. It’s a hit with growing startups looking to fine-tune their product development.
Here’s what Canny offers:
| Plan | Price | What You Get |
|---|---|---|
| Free | $0/month | 100 active posts, 1 integration, 3 admin seats |
| Starter | $99/month | No post limits, 2 integrations, custom domain |
| Growth | $399/month | All integrations, user segmentation, 5 admin seats |
| Business | Custom | Enterprise stuff, beefed-up security |
The Growth plan costs $4,800 yearly for 5 product managers, or $9,600 for 15.
Canny’s standout features:
- Public and private feedback boards
- Voting on feature requests
- Auto email updates
- Your own domain
- AI-powered smart replies
It plays nice with Jira, Asana, Zendesk, and Intercom, fitting right into your workflow.
A product manager at a mid-sized SaaS company said:
"We ditched UserVoice for Canny last year. We’re saving big – about half the cost. But the real winner? It’s so easy to use. Our team got the hang of it fast, and customers love voting on features."
But Canny’s not perfect. The free plan caps at 100 active posts per month – not great for bigger user bases. And some fancy features like Salesforce integration? Only on the pricier Business plan.
Choosing between Canny and others? Think about your team size and budget. Canny’s often cheaper for smaller teams, but big organizations might want more robust tools.
6. Userpilot
Userpilot helps SaaS companies boost user onboarding, engagement, and retention. It’s a product growth platform with tools for feedback collection and guiding users through key workflows.
What can you do with Userpilot?
- Build in-app experiences without coding
- Create interactive walkthroughs and tooltips
- Segment and personalize for users
- A/B test your onboarding flows
- Run NPS surveys and collect feedback
- Track product analytics and user behavior
Here’s what Userpilot costs:
| Plan | Price | Users |
|---|---|---|
| Starter | $249/month | Up to 2,500 |
| Growth | $749/month | Up to 10,000 |
| Enterprise | Custom | Unlimited |
All plans include core features. Growth adds resource centers and unlimited feature tagging. Enterprise offers custom roles and priority support.
Does it work? Getcraft thinks so:
"We more than doubled our activation rate by implementing in-app guidance, including a welcome screen, interactive walkthroughs, and checklists."
Kontentino saw a 10% boost in user activation in just one month.
But it’s not all smooth sailing. Some users find the setup tricky and the visual editor confusing.
Before choosing Userpilot, think about:
- Your team’s tech skills
- Your user base size
- Your budget
- Need for advanced features like A/B testing
If you want to level up your user onboarding and gather useful feedback, Userpilot might be worth a look.
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7. Pendo
Pendo helps product teams understand users, get feedback, and guide people through their products. It’s popular with product managers who want to boost how much people use and like their products.
Here’s what Pendo offers:
- Product analytics
- In-app surveys and NPS
- Interactive walkthroughs
- Feature tagging
- Feedback collection and management
Pendo’s pricing depends on how many active users you have each month and what features you need:
| Plan | MAUs | What You Get | Price |
|---|---|---|---|
| Free | Up to 500 | Basic analytics, NPS surveys | $0 |
| Starter | 2,000 | + Custom branding, Product Areas | $7,000/year |
| Growth | Custom | + Advanced analytics, more guides | Custom |
| Portfolio | Multiple apps | Cross-app reporting, advanced features | Custom |
Pendo’s got a lot of tools, but it can be tricky to learn. One user said:
"It’s easy to add things to your site without coding. The in-app designer is very useful for that."
But they also mentioned it can be hard to learn, especially for B2B companies.
Pendo’s AI-powered feedback analysis is pretty cool. It sorts through feedback from your app and customer support tickets. This feature, part of Pendo Listen, works with tools like Salesforce and Zendesk.
In the real world, Filevine used Pendo Feedback to get more user input, which helped them work better and focus more on their product. Okta uses Pendo for all their analytics and feedback stuff.
Before you choose Pendo, think about:
- How tech-savvy your team is
- How many users you need to support
- Your budget
- If you need fancy features like cross-app reporting
Pendo’s great if you want analytics, feedback, and user guidance all in one place. But it might not be right for everyone, especially if you’re on a tight budget or don’t have time to learn a complex tool.
8. Typeform
Typeform turns boring surveys into eye-catching, interactive experiences. It’s all about making feedback fun.
Here’s what you get:
| Plan | Monthly Cost | Responses | What’s Cool |
|---|---|---|---|
| Free | $0 | 10 | Unlimited forms, 10 questions each |
| Basic | $29 | 100 | No limits on forms or questions |
| Plus | $59 | 1,000 | Your branding, custom web address |
| Business | $99 | 10,000 | Track conversions, VIP support |
Typeform’s secret sauce? A super-friendly interface and tons of customization. Brand your surveys with your colors, logo, and even fancy images from Pexels or Unsplash.
But here’s the kicker: Typeform shows one question at a time. It’s like having a chat, not filling out a form. People tend to finish these surveys more often and give better answers.
It’s perfect for:
- Getting feedback on beta tests
- Checking in after a product launch
- Quick polls to gauge user opinions
Typeform plays nice with over 300 other tools, including Slack, Zapier, and HubSpot. So it’ll fit right into your workflow.
Now, it’s not all rainbows and unicorns. Typeform’s great for making surveys look good, but it’s not a data analysis powerhouse. You might need extra tools if you want to dig deep into the numbers.
And watch out for the pricing. The free plan lets you make as many forms as you want, but you only get 10 responses per month. That’s not much if you’re growing fast or running big feedback campaigns.
Bottom line: If you want surveys that people actually WANT to fill out, Typeform’s your go-to. Just keep in mind the trade-offs in data crunching and pricing as your needs grow.
9. Qualaroo
Qualaroo helps businesses get user feedback through on-site and in-app surveys. Their "Nudges™" are micro popup surveys that often outperform email surveys.
Here’s what you get with Qualaroo:
| Feature | Description |
|---|---|
| Survey Types | On-site, in-app, AI sentiment analysis |
| Targeting | Advanced audience options |
| Templates | Pre-designed surveys |
| Customization | Brand your surveys |
| Integrations | Works with other tools |
Pricing starts at $80/month for the Basic plan. There’s a free trial, but no free version. They charge based on page views, which might not work for everyone.
Qualaroo’s AI sentiment analysis is pretty cool. It uses IBM Watson to understand user feedback without bias.
But it’s not perfect:
- Limited survey design options
- Extra cost to remove Qualaroo branding
- Can’t easily adapt desktop surveys for mobile
Still, many users find it helpful. A digital marketing exec said:
"Qualaroo helps us see how we should invest our money. We identify channels that are generating the most value and what points of communication are resonating."
If you need quick, targeted user feedback, Qualaroo might be a good fit. Just keep its pricing and limitations in mind.
10. Marker.io
Marker.io is a visual bug reporting tool that’s changing the game for web agencies and dev teams. It’s all about making feedback collection and issue reporting a breeze, right from the website itself.
What makes Marker.io stand out? Its deep integration with project management tools. Here’s the lowdown:
| Feature | What It Does |
|---|---|
| Visual Feedback | Snap and annotate with one click |
| Auto-capture | Grabs tech data, console logs, network logs |
| PM Integration | 2-way sync with Jira, Trello, Asana, and more |
| Customization | Tailor feedback forms to your needs |
| Pricing | $39 to $99 per month |
The real MVP? That 2-way sync. When an issue’s marked "Done" in your PM tool, it’s "Resolved" in Marker.io. No more endless back-and-forth.
Nathan Monk, Smile Agency’s Founder, puts it bluntly:
"Marker.io has changed our workflow to a point where I think we probably couldn’t do our job without it now."
Want to supercharge your feedback process? Marker.io suggests:
1. Slap the Marker.io widget on client sites for easy bug reporting
2. Use custom forms for different scenarios (simple for clients, detailed for QA)
3. Let the auto-capture do the heavy lifting on technical data
Pricing’s straightforward:
- Starter: $49/month (10 users)
- Team: $79/month (50 users)
- Organization: $159/month (unlimited users)
All plans come with unlimited destinations, feedback, and a 15-day free trial.
One thing to note: 79.4% of Marker.io’s reviews come from small businesses. If you’re a big org, you might want to double-check if it’ll scale to your needs.
Comparing Product Feedback Tools
Let’s break down the top 10 product feedback tools to help you pick the right one:
| Tool | Key Features | Pricing | Best For |
|---|---|---|---|
| BugSmash | Visual feedback, task creation | $0 to get started | Web agencies, dev teams |
| UserVoice | Feedback forum, roadmap | $799/user/month (annual) | Enterprise companies |
| Hotjar | Heatmaps, session recordings | From $31/month | Website/app developers |
| Productboard | Feedback boards, roadmap planning | From $39/month/user | Product management teams |
| Canny | Feature voting, prioritization | From $79/month | Feedback management |
| Userpilot | In-app surveys, user onboarding | From $249/month | SaaS companies |
| Pendo | Product analytics, in-app guides | From $199/month | Product teams |
| Typeform | Interactive surveys, templates | From $35/month | User-friendly surveys |
| Qualaroo | Website surveys, AI analytics | From $100/month | Qualitative insights |
| Marker.io | Visual bug reporting, PM integration | From $39/month | Web agencies, QA teams |
How do you choose? Here’s what to consider:
1. Money matters: Prices range from $31/month (Hotjar) to $799/user/month (UserVoice). Pick what fits your wallet.
2. Team size: Some charge per user (like Productboard), others have flat rates (like Canny).
3. What you need it for: Each tool shines in different areas:
- Want visual feedback? Try BugSmash or Marker.io
- Planning roadmaps? Look at Productboard or UserVoice
- Analyzing user behavior? Check out Hotjar or Pendo
4. Plays well with others: Make sure it fits with your current tools. Marker.io, for example, works with many project management tools.
5. Easy to use: Think about the learning curve. Typeform is known for being user-friendly.
6. Help when you need it: Look for good support. SurveySensum offers chat, email, and help articles.
7. Try before you buy: Most offer free trials. Use them!
How to Pick the Right Product Feedback Tool
Picking a product feedback tool can be tough. Here’s how to nail it:
- Know your goals: What do you want? Bug reports? User ideas? Both?
- Set your budget: Tools range from $31/month (Hotjar) to $799/user/month (UserVoice). Pick what fits.
- Team size matters: Some charge per user (Productboard), others have flat rates (Canny). Choose what works for your team.
- Feedback methods: Tools offer different ways to get feedback:
| Tool | Method |
|---|---|
| Qualaroo | In-product surveys |
| UserVoice | Suggestion boards |
| Hotjar | Heatmaps, recordings |
| Marker.io | Visual bug reports |
- Check integrations: Make sure it plays nice with your current tools.
- Test drive: Most offer free trials. Use them.
- Think ahead: Will the tool grow with you?
- Keep it simple: If it’s too complex, your team won’t use it.
- Look at reports: Good tools help you make sense of the data.
- Go global: If you have worldwide users, make sure it can handle that.
Wrap-up
Product feedback tools can transform how businesses improve their offerings. They connect user wants with company deliverables.
Why these tools matter:
- Direct user insights
- Feature prioritization based on customer needs
- Potential boost in user satisfaction and retention
Choosing the right tool is crucial. Think about your budget, team size, and specific needs. Don’t just follow the crowd – pick what works for your process.
Real-world impact:
"UserVoice boosted our feedback engagement by 40%", says Sarah Chen from TechStart Inc. "It led to three popular new features."
Want to try it out? Start with a free trial of one of the tools we’ve covered. Test it, collect feedback, and see how it changes your product development.
Key points:
- Set clear feedback goals
- Review and act on insights regularly
- Use data to guide your product roadmap
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FAQs
Are there apps designed to collect feedback about products and services?
Yes, plenty of apps can help you gather feedback on products and services. Let’s talk about Appzi:
Appzi is a simple tool that lets businesses collect user feedback right on their websites and apps. It’s easy to set up, has in-app forms, and even lets users report bugs.
But Appzi isn’t the only game in town. Remember UserVoice and Hotjar? They’re solid options too.
When picking a feedback tool, think about:
- How it fits with your current tech
- If you can customize it
- What it can do with the data
- How much it costs
The right tool? That depends on what YOU need. What kind of feedback are you after? What’s your budget? Answer those, and you’ll find your perfect match.
For sharing quick feedback with internal dev, design & marketing teams without the hassle of manual screenshots and excel list? We recommend BugSmash 😉