Your AI Agents can now act on comments added in BugSmash with our MCP. See How it works.

AI review agents that catch the issues before your client does

Point an agent at a website, ad, PDF or deck. Every finding lands on the exact spot with a fix, and stays private until you approve it.

Just looking? Roast any website free, no signup

What is an AI review agent?

An automated reviewer that checks a file for one kind of problem, the way a specialist colleague would. One agent looks at design, another at accessibility, another at whether the legal line is there. In BugSmash, findings are pinned to the exact spot with a suggested fix and a risk level, and become comments only when you approve them.

  • Two agents per runMix built-in and custom, like UX plus Forbidden Terms.
  • Pinned with a fixThe issue, the exact spot and what to change.
  • A risk level on eachTriage the high ones first.
  • Private until approvedIgnored findings never reach your client.

Works on

  • Websites
  • Images and ad banners
  • PDFs
  • HTML files
  • Presentations
  • Word documents

Five built-in agents, ready on day one

Each one is a specialist. Run one alone, or pair two on the same file.

Design Reviewer

Checks layout, spacing, alignment and visual consistency, the way a senior designer would on a first pass.

  • Misaligned elements and uneven spacing
  • Buttons, fonts and colors that change from one section to the next
  • Weak visual hierarchy, where nothing leads the eye
  • Crowded areas and missing breathing room

UX Reviewer

Looks for friction, confusing flows and unclear next steps that stop people from doing what the page wants them to do.

  • Confusing navigation and page flow
  • Unclear or competing calls to action
  • Friction in forms and sign-up steps
  • Key information buried below less important content

Copy Reviewer

Checks messaging, clarity and copy quality, so the words say what you sell and why it matters.

  • Generic headlines that could belong to anyone
  • Value propositions that are unclear or missing
  • Jargon and vague claims
  • Weak or mismatched calls to action

Accessibility Auditor

Flags common accessibility problems that shut people out, before an accessibility audit or a customer finds them.

  • Low contrast between text and background
  • Tap targets that are too small to hit on a phone
  • Missing alt text on website images
  • Text sizes that are hard to read

Spelling Checker

Proofreads every word, including text baked into images, and goes beyond spelling to grammar, structure and phrasing.

  • Spelling mistakes and typos
  • Grammar and sentence structure
  • Awkward phrasing and unclear wording
  • Copy and messaging that reads weak

Turn your rules into an agent

Pick a template, add your terms, guidelines or instructions. The agent appears next to the built-in ones. Build one per client, brand or regulation.

Mandatory Terms Agent

Checks that required words, phrases, offers or information appear in your content, every time.

Terms that must appear
Free shipping30-day money-back guaranteeFrom $99Cancel anytimeAdd term
What it flags
Mandatory Terms AgentMedium

“Cancel anytime” is missing from this banner.

Fix: Add it under the price.

Use it forPromo terms, legal lines, pricing claims, product details that clients insist on

Create agents in Workspace Settings, under AI Reviewers.

Which AI review agent should you use?

Pick by the question you want answered.

BugSmash AI review agents compared
AgentTypeWhat it catchesBest for
Design ReviewerBuilt inThe three feature cards use different corner radii and padding, so the row looks unfinished.Website mockups, landing pages, social graphics, banner ads
UX ReviewerBuilt inTwo primary buttons compete above the fold, so visitors have no clear first step.Sign-up flows, pricing pages, product pages, onboarding screens
Copy ReviewerBuilt inThe headline “Grow faster today” does not say what the product does.Headlines, landing pages, ad copy, brochures, pitch decks
Accessibility AuditorBuilt inWhite button text on light orange falls well below a 4.5:1 contrast ratio.Websites, landing pages, PDFs, email graphics, UI screens
Spelling CheckerBuilt in“Recieve your order in 2 days” should read “Receive your order in 2 days”.Ads, AI-generated images, PDFs, landing pages, any customer-facing content
Mandatory Terms AgentCustomChecks that required words, phrases, offers or information appear in your content, every time.Promo terms, legal lines, pricing claims, product details that clients insist on
Forbidden Terms AgentCustomFlags words and phrases that should never appear, from banned claims to retired product names.Regulated claims, competitor names, outdated branding, words a client has banned
Compliance AgentCustomChecks compliance and approval requirements: required disclaimers, unsupported claims, missing disclosures and restricted language.Financial promotions, health and wellness claims, insurance, alcohol, regulated industries
Brand Guidelines AgentCustomReviews work against your brand: approved and forbidden colors, typography, logo use and tone of voice.Agencies managing several client brands, in-house brand teams, franchise marketing
Custom AgentCustomFor anything the other agents do not cover. Write your own instructions from your team’s checklist, QA standards or a client brief.QA checklists, client-specific standards, house style rules, launch checklists

Agent ideas you can copy

A template plus a few lines of instructions. Open one to see the wording.

Compliance AgentFinancial promotion checkerCatches: “Guaranteed 12% returns” with no risk warning

Flag promises of returns, missing risk warnings and any performance figure shown without its time period. Region: United Kingdom. Strictness: high.

Forbidden Terms AgentHealth and supplement claimsCatches: “Clinically proven to boost immunity” on a social ad

Never allow: cure, treats, prevents disease, clinically proven, doctor recommended, miracle, instant results.

Mandatory Terms AgentPromo terms checkerCatches: A sale banner missing its end date

Must include: offer end date, “T&Cs apply”, “While stocks last”, and the discount code exactly as written.

Brand Guidelines AgentClient brand voiceCatches: A headline in title case that says “users”

Approved colors #0F3D3E and #F2B134 only. Headlines in sentence case. Say “members”, never “users”. Balanced strictness.

Custom AgentPricing page QACatches: An annual price that does not match the saving claimed

Every plan card must show a price, the billing period and a button. Annual savings must match the monthly price shown.

Mandatory Terms AgentPDF legal footerCatches: A factsheet still showing last year’s copyright

Must include the company registration number, the current copyright year and “Past performance is not a guide to future returns”.

Forbidden Terms AgentRetired product namesCatches: A help graphic still naming the retired Pro Plus plan

Never allow the old plan names Basic, Pro Plus or Legacy, or the old tagline “Built for everyone”.

Custom AgentLaunch readiness checklistCatches: “Launching XX March” left in a hero banner

Check for placeholder text such as Lorem ipsum or TBD, empty buttons, and any price or date written as XX.

Examples you set up yourself from the templates, not presets. Compliance findings support your review and are not legal advice.

What teams use AI review agents for

Filter by the file you are working on.

AI website review before launch

Design ReviewerUX Reviewer

How do I check a website for design and UX issues before launch?

Paste the URL into BugSmash and run the Design Reviewer with the UX Reviewer. Findings are pinned to the exact element, with a suggested fix for each, so the team clears the obvious issues before the client opens the link.

Who uses it: Web agencies, product teams

Website and PDF accessibility check

Accessibility Auditor

How can I quickly find accessibility issues on a page?

Run the Accessibility Auditor on a live URL, image or PDF. It flags low contrast, small tap targets, missing alt text and hard-to-read text sizes, each pinned where it happens. Use it as a fast first pass alongside a full accessibility audit, not instead of one.

Who uses it: Web teams, public sector, education

Landing page conversion review

UX ReviewerCopy Reviewer

How do I get AI feedback on a landing page?

Combine the UX Reviewer and the Copy Reviewer. Together they flag unclear headlines, competing calls to action and friction in the sign-up path, the things that quietly cost conversions.

Who uses it: Growth and marketing teams

Ad creative and social banner review

Copy ReviewerSpelling CheckerBrand Guidelines Agent

Can AI check ad creatives before they go live?

Upload the banner or social graphic and run the Copy Reviewer with the Spelling Checker. Add a Brand Guidelines Agent when the creative has to match a client’s brand. Every finding is pinned on the creative itself.

Who uses it: Performance agencies, social teams

Proofread images and AI-generated graphics

Spelling Checker

How do I check text inside an image for spelling mistakes?

Run the Spelling Checker on the image. It reads text that is part of the picture, which ordinary spell check cannot see, and flags typos, grammar and garbled words that image generators often produce.

Who uses it: Designers, content teams, anyone using AI images

Brand compliance across client accounts

Brand Guidelines AgentDesign Reviewer

Can AI check designs against brand guidelines?

Set up a Brand Guidelines Agent per brand with its colors, typography, logos and tone of voice. Choose strict, balanced or relaxed so tints and gradients of approved colors are not flagged as errors.

Who uses it: Agencies, brand teams, franchises

Regulated marketing and claims review

Compliance AgentForbidden Terms Agent

Can AI flag non-compliant claims in marketing material?

Use a Compliance Agent for required disclaimers, unsupported claims and restricted language, and pair it with a Forbidden Terms Agent for words that must never appear. Each finding carries a risk level so the riskiest issues go to legal first. Findings support your compliance review; they are not legal advice.

Who uses it: Finance, health, insurance, alcohol, supplements

Offer and promotion verification

Mandatory Terms Agent

How do I make sure every ad includes the right offer terms?

Build a Mandatory Terms Agent with the lines every asset must carry, such as the offer end date, “T&Cs apply” or a price. It flags any creative where one is missing, across every size in the set.

Who uses it: Retail, e-commerce, promotions teams

Brochure, report and proposal proofreading

Spelling CheckerCopy Reviewer

Can AI proofread a PDF or Word document?

Run the Spelling Checker with the Copy Reviewer on the page. You get typos, grammar fixes and clearer wording pinned to the exact line, ready to approve as comments for the author.

Who uses it: Marketing, sales, consulting teams

Pitch deck and presentation review

Copy ReviewerDesign Reviewer

How do I get AI feedback on a slide deck?

Run the Copy Reviewer and the Design Reviewer on the slide. They flag unclear messages, crowded layouts and inconsistent styling before the deck goes to a board or a client.

Who uses it: Founders, sales teams, consultants

Team QA checklists as an agent

Custom Agent

Can I turn my QA checklist into an AI reviewer?

Yes. Paste the checklist into a Custom Agent in plain language. It runs the same checks on every asset, so the checklist is applied the same way no matter who reviews the work.

Who uses it: QA, design ops, delivery teams

Automated AI review through the API

Design ReviewerCopy ReviewerCustom Agent

Can I run AI reviews automatically?

Yes. The BugSmash AI Review API lists the built-in and custom agents, starts a review on any project version and returns each finding with its suggested fix, risk level and position. Use it to review every new version as it is uploaded.

Who uses it: Agencies and platforms at volume

How to run an AI review in BugSmash

  1. Step 1

    Add your file

    Paste a URL or upload an image, PDF, HTML file, deck or document.

  2. Step 2

    Pick up to two agents

    Built in, custom, or one of each.

  3. Step 3

    Read pinned findings

    Each one shows the issue, the fix and a risk level.

  4. Step 4

    Approve or ignore

    Approved findings become comments you can send to Jira, Slack or ClickUp.

Review every new version automatically

The AI Review API lists your agents, starts a review on any project version and returns each finding with its fix, risk level and position. Included with API access on the Agency plan. API docs

# run two agents on version 2
POST /api/v2/ai-review/reviews
{
  "projectId": "9ab784b3-...",
  "versionNo": 2,
  "reviewerIds": ["BS-AIR-U5740", "BS-AIR-Z9044"]
}

FAQ

Questions about AI review agents

What is an AI review agent?

An AI review agent is an automated reviewer that checks a website, image, PDF or other file for a specific kind of problem, such as design, UX, copy, accessibility, spelling, brand or compliance issues. In BugSmash each finding is pinned to the exact spot on the file with a suggested fix, so it works like a comment from a colleague.

AI review agents

Let the agents take the first pass

Keep your people for the judgment calls. Run your first AI review free, then build the agents your clients need.

BugSmash website review interface with comment controls