Deploy an accessible review version
Publish the Stencil theme or deploy the headless frontend to an environment the client and QA team can open in a browser.
Paste the deployed storefront URL, send one review link, and collect comments on the pages shoppers will use. Every note stays attached to the page, browser, device and screenshot.












Loved by1,250+Agenciesand companies in 100+ countries
BigCommerce Page Builder provides browser-based visual editing and preview tools, while Stencil CLI runs a local development server for theme work.
Those tools support building and previewing. Four review boundaries still matter:
It manages theme styles, widgets and layers and can preview content across devices. It is not an external client-comment queue.
The development server provides localhost and private-network URLs. BigCommerce also documents exposing it over HTTPS with ngrok when a temporary external review URL is needed.
Scripts, apps, checkout behavior and custom integrations affect the shopper experience. Review the deployed browser journey.
When BigCommerce supplies commerce data to a custom application, review the deployed frontend visitors use rather than the control panel or API.
How it works
Publish the Stencil theme or deploy the headless frontend to an environment the client and QA team can open in a browser.
Paste the storefront URL into BugSmash and share the generated link. Reviewers comment on product, category, content and cart pages.
Each item includes the page, selected element, screenshot, browser and device. Assign it, update status, or send it to the team's delivery tools.
Pin feedback to Page Builder widgets, theme output, product content or custom frontend components.
Check desktop, tablet and mobile layouts from one link with viewport context attached.
Every issue arrives with the technical environment needed to reproduce it.
Use the deployed visitor-facing URL regardless of how the storefront frontend is implemented.
Preserve who approved the release even after Page Builder content or theme files change.
Turn visual feedback into tasks for ecommerce, content, theme, application or QA owners.
BugSmash reviews a URL that is reachable in the browser. Deploy the storefront or expose a Stencil CLI preview through the HTTPS tunnel documented by BigCommerce; localhost and private-network URLs alone are not externally reachable.
| Your URL | Review by URL | What to do |
|---|---|---|
| Public BigCommerce storefront | Works | Paste the public storefront URL and begin the review. |
| Browser-accessible staging storefront | Works | Use the deployed staging URL after confirming external reviewers can reach it. |
| Deployed headless storefront | Works | Paste the visitor-facing frontend URL rather than a BigCommerce API or control-panel address. |
| Page Builder preview in the control panel | Internal preview | Use it to verify edits, then review an accessible deployed storefront for external comments and approval. |
| Stencil CLI preview | Tunnel or deploy | Use BigCommerce's documented ngrok HTTPS workflow for a temporary external URL, or deploy the theme to a reachable review environment. |
| Customer account or stateful checkout flow | Access-dependent | Use dedicated test data and credentials. Add the BugSmash Feedback Widget when the session must persist through the flow. |
Add the BugSmash script to the deployed storefront when reviewers must remain inside an authenticated or stateful journey. For a headless storefront, install it in the frontend application that shoppers actually open.
From Page Builder updates to storefront QA, keep agencies, ecommerce teams and developers aligned on the same release.

Give clients one visual review link for the deployed storefront and keep approval tied to the release they saw.
See how
Review Page Builder content, merchandising and campaign pages on the complete shopper-facing site.
See how
Capture responsive and browser-specific issues on Stencil or custom frontends with reproduction context attached.
See howA comment on the deployed storefront becomes a task with the URL, selected element, screenshot, browser and device context already attached.
Context stays attached from comment to completion.
Send to your workflow
The destination changes. The context does not.
Keep the storefront, product guide, campaign PDF, launch video, ad creative, email and mobile assets in one project with one approval trail.

product-launch.mp4
Up to 40% offThis year marked our strongest period of growth to date. Revenue climbed 42% year over year while our customer base expanded across eleven new markets, driven by continued investment in product.

Operational efficiency improved as automated workflows reduced manual review time by nearly a third. Looking ahead, we plan to double down on infrastructure, deepen key partnerships, and ship the roadmap our customers have been asking for.

Page Builder is designed for visual editing and preview inside the BigCommerce control panel. For an external, persistent review, use a storefront deployment the client can open in the browser.
Paste an accessible BigCommerce storefront URL and send the first review link in under a minute.
